Technology is the lifeblood of the college admission process. It allows students, parents, college admission staff and college counselors to connect and communicate. Everyone involved in the college counseling process uses technology for emails, college applications, searches and career inventories. Advances in the types of technology demand that college counselors not just consume but also produce knowledge through podcasts, blogs, websites, tweets and instagrams. It is very helpful for a college counselor to curate her resources into one location such as a website. The only problem with technology in the college admissions process is that some families do not have internet access at home. This can negatively impact a student's future and creates a culture of have and have nots.